Know where your business stands by the 10th of every month.

Monthly reporting, cash flow forecasting and plain-English advice for established businesses, from an experienced Financial Controller.

Book a free call See how a Financial Review works
Ethan McMullen
Ethan McMullen
Founder and Financial Controller
Monthly snapshot Sample month
Sample client: regional trades business
The bottom line
Profit was $5,600 behind budget. Most of the gap is an unplanned $11,400 truck repair; day-to-day trading was $5,800 ahead. The bigger concern is gross margin.
Revenue
$412,300
3.6% ahead of budget
Net profit
$38,200
$5,600 behind budget
Wages as % of revenue
38.2%
Target 35.0%
Cash at bank
$186,400
7.2 weeks of fixed costs
Where each dollar of revenue wentBefore the truck repair
WagesMaterialsOther costsProfit
Actions this month
  1. Review quoting on overtime jobs. Overtime on two jobs added $9,800 in wages and drove most of the 2.6 point gross margin slip. Neither quote allowed for it.
  2. Chase three accounts over 60 days. $48,900 is outstanding. Collect before quoting new work for these clients.
  3. Hold the new ute purchase. Cash is comfortable, but wait until those debtors clear.
Sample report. Figures are illustrative.See the full 3-page report (PDF) →
What we do

How we work
together

Start with a conversation, see what we find in your numbers, then decide whether an ongoing partnership makes sense.

01
Free Health Check
A free 30-minute call to understand where your business is at, what is working, and whether a Financial Review is the right next step.
No cost, no commitment
Honest assessment of your situation
Clear next steps when you need them
Book online in 60 seconds
02
Financial Review
A fixed-fee review of your accounts. We work through your Xero file and give you a management report and written findings on margins, wages and cash flow, so you can see exactly what we would do before committing to anything ongoing.
Full review of your Xero file
Management report on your actual numbers
Written findings and priority actions
Walkthrough call to go through the results

$495, fixed. Credited in full against your onboarding fee and first month if you start a Business Finance Partner plan within 30 days. Book a review →

03
Business Finance Partner
For established businesses who want a financial advisor in their corner, every step of the way. We review your numbers, maintain your reporting, and help you make smarter decisions.
Monthly financial review
Reporting dashboard setup & maintenance
Monthly insights: what the numbers mean
Ad hoc advice when you need it
Business Finance Partner
Monthly retainer

A financial advisor
in your corner

For established businesses who want ongoing visibility over their finances. We review, report, and advise so you can focus on running the business.

Essential Partner
Your numbers, under control every month.
$ 350 /month
Monthly financial review
Monthly snapshot of your key numbers
Reporting dashboard maintained
Aged receivables flagged each month
Tax & GST set-aside check
Quarterly BAS-readiness review
Year-end pack prepared for your accountant
Email support, two business day response
Get started · $350/mo
Most Popular
Growth Partner
Everything in Essential, plus real insight into what the numbers mean.
$ 550 /month
Everything in Essential
Quarterly check-in call
Monthly insights: what the numbers mean
12-month rolling cashflow forecast
KPI tracking against your targets
Tax planning conversation before June
Priority response on queries
Get started · $550/mo
Strategic Partner
Full advisory. A financial partner at every step.
$ 850 /month
Everything in Growth
Monthly check-in call
Budget vs actual tracking
Annual budget build
Quarterly board-style report
Commercial advice on pricing & margins
Support with bank & asset finance applications
Get started · $850/mo
One-off onboarding fee: $300. All Business Finance Partner engagements include an initial systems review and reporting dashboard setup, charged once at the start. Pay onboarding fee →
Who we are

Built by someone
who's done the work.

Ethan McMullen
Ethan McMullen
Founder, Verofy

Verofy is led by Ethan McMullen, a Financial Controller with hands-on experience running the finances of multi-million dollar businesses across transport, construction, manufacturing and small business.

That means building financial systems from scratch, producing the monthly reporting owners actually use, reviewing wages and budgets, and reporting at board level. Verofy brings that same practical experience to businesses that need senior financial insight without the cost of a full-time finance team.

Verofy exists because most small business owners deserve the same financial clarity that larger businesses take for granted. No jargon, no unnecessary complexity. Just honest advice from someone who has sat at the table and done the work.

Free health check

Not sure where
to start?

Book a free Financial Health Check. We'll look at where your business is at, what's working, and what isn't, and give you a clear picture of where to go next.

30 minutes, done by phone
Honest assessment, no sales pitch
Clear next steps when you need them
Get in touch

Have a question?
We'd love to hear from you.

Drop us a message and we'll get back to you within one business day. No jargon, no pressure. Just a straightforward chat about what you need.

hello@verofy.com.au
verofy.com.au